Branding & Logo Design

Creating Brands that Matter

Branding is more than a name and a logo – it is the intangible feeling someone experiences when interacting with your organization. We help brands find their voice and build their visual identity. A well-thought-out brand strategy is the foundation of any successful marketing venture. At Red Egg, we help new and established brands find themselves and develop their identity. Below is a breakdown of our branding process.

Brand Discovery

We know the right questions to ask to get to the root of your organization’s mission and brand’s style. By using our proprietary branding questionnaire, performing a competitive analysis, and conducting a branding discovery session, we will uncover every detail that makes up the foundation of your brand.

Brand positioning
Brand research
Competitive analysis

Brand Strategy

Developing a strong brand strategy is integral to a company’s success. Our branding experts will use the information gathered in the brand discovery phase and develop a comprehensive brand strategy that will take your brand from the abstract to a tangible, relatable, and understandable document. In short, we bring your brand to life. Starting an entirely new venture? We offer naming services that ensure your brand is memorable and unique.

Audience insights
Brand attributes
Buyer personas
Brand promise
Ideal customer profiles
Value proposition
Brand naming

Logo Design & Brand Identity

We’ll craft your brand identity and design your logo to create a genuine connection with your audience and leave a lasting impression. Your visual brand identity will show the world who you are. It will create clarity, state your purpose, and capture attention.

Final logo and approved variations
Brand style guidelines
Color palette
Visual elements

What Happens Next?

The final brand identity package is the culmination of all the branding work we completed together. This tangible guide will be used to direct all future marketing efforts and serve your brand for years to come. For example, the visual elements and typography will be integral for website design, business cards, and signage. The messaging and audience insights will assist in creating better sales team presentations and developing more effective advertising campaigns targeted at the right audiences.

Partnering with Red Egg to build your brand has a lot of advantages. We’ll take everything we’ve learned during the branding process to create and implement an effective marketing strategy that gets results. As your marketing partner and resource, we’ll seamlessly integrate your brand’s identity with your marketing efforts, creating an intentionally designed experience for your customers and clear, consistent communication.

From beginning to end, Red Egg was incredible to work with. We had them completely redo our website and branding, and they knocked it out of the park—they were easy to work with, responsive, and were able to translate what my team was saying, despite my team not always having a clear direction for them.

— Nicole Spivak, Apex IT

Build Your Brand Today

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